{"id":162,"date":"2019-09-18T09:13:58","date_gmt":"2019-09-18T15:13:58","guid":{"rendered":"https:\/\/tacticsfor.com\/?page_id=162"},"modified":"2019-09-25T12:53:25","modified_gmt":"2019-09-25T18:53:25","slug":"online-marketing","status":"publish","type":"page","link":"https:\/\/tacticsfor.com\/online-marketing\/","title":{"rendered":"Online Marketing"},"content":{"rendered":"\n<p>In all forms of business, and even hobbies, the people who have been \ninvolved in a particular activity will start to use jargon. When someone\n new comes along this jargon can be very offputting, making them feel \nlike an outsider, and may result in somebody being put off completely. \nWhen your business depends on people as customers, then you need to be \ncareful you don&#8217;t leave them outside with jargon.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"837\" src=\"https:\/\/tacticsfor.com\/wp-content\/uploads\/2019\/09\/1246457-1024x837.jpg\" alt=\"Online Marketing Secrets\" class=\"wp-image-196\" srcset=\"https:\/\/tacticsfor.com\/wp-content\/uploads\/2019\/09\/1246457-1024x837.jpg 1024w, https:\/\/tacticsfor.com\/wp-content\/uploads\/2019\/09\/1246457-300x245.jpg 300w, https:\/\/tacticsfor.com\/wp-content\/uploads\/2019\/09\/1246457-768x627.jpg 768w, https:\/\/tacticsfor.com\/wp-content\/uploads\/2019\/09\/1246457-1322x1080.jpg 1322w, https:\/\/tacticsfor.com\/wp-content\/uploads\/2019\/09\/1246457.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Image by <a href=\"https:\/\/pixabay.com\/users\/muneebfarman-1377625\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=1246457\">muneebfarman<\/a> from <a href=\"https:\/\/pixabay.com\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=1246457\">Pixabay<\/a><\/p>\n\n\n\n<p>It recently came to my attention that online marketing has more than \nits share of jargon for the newbie to learn. As marketing is all about \ngetting and keeping new customers, I could see we online marketers have \nan image problem. The online marketing jargon was pointed out to me \nvividly by a colleague who was interested in working online, and asked \nfor an explanation. He stopped me mid sentence with the words &#8220;speak \nEnglish geek boy&#8221; that was my wake up call.<\/p>\n\n\n\n<p>Now the light is on, I decided to write this short guide to online \nmarketing jargon, to help anyone on the outside of the internet \nmarketing circle get on the inside much quicker.<\/p>\n\n\n\n<p>1) Online Marketing, is selling any product or service on the \ninternet or world wide web. Marketing is just the act of selling \nsomething, selling on the web costs less than having a real world, \nbricks and mortar business. It&#8217;s this low cost of entry which is \nattractive in starting your own online business.<\/p>\n\n\n\n<p>2) Joint Ventures, a joint venture is a partnership. Simply put 2 or \nmore people work together to increase their sales, or to complete a \nproduct or service. Sometimes shortened to JV, joint ventures are often \nvery profitable.<\/p>\n\n\n\n<p>3) Subscriber List, this is sometimes known as an email list, or an \nezine list (ezine is short for electronic magazine), and is a list of \npeople who have given permission for the marketer to send them emails \nwhich may contain adverts. This is also known as an opt-in list, because\n subscribers opt in to receive the emails. This prevents people \ncomplaining that an email is spam because there will be a record of them\n signing up and agreeing to receive the emails, another snippet of \njargon is double opt-in, which just means after filling in a form, the \npotential subscriber will receive an email asking them to verify that \nthey agree to accept future emails before they are actually added to the\n email list to receive them.<\/p>\n\n\n\n<p>4) Viral Marketing, this little phrase is used to describe a way of \nincreasing your business, or websites reach, by using a &#8220;viral \ntechnique&#8221;. In real life a virus spreads out by people contacting one \nanother, and computer viruses are spread by contacting other computers. \nSome clever people realised they could use the power of people sending \neach other information, and watch information about their own business \nbeing spread in the same way as a virus. Giving away a free gift, which \ncontains a link to your business, and allowing others to give it away \ntoo will work like a virus spreading the word to others as people send \nit on to their friends, as long as your freebie was something people \nwould give away in the first place.<\/p>\n\n\n\n<p>5) Niche Marketing, this is the act of selling to a particular group \nof people. There are lots of untapped niches (small groups interested in\n a specific subject) who are willing to pay for information. Online it&#8217;s\n eay to target these small markets by monitoring search engine results, \nand finding a specific word or phrase which is being searched for but \nnot near the top of the list of popular searches. An example of a niche \nmarket is poodle owners, they are dog owners, but will specifically \nsearch for information about poodles. These markets can be profitable \nbecause they are not targeted directly by many people so if you have a \nproduct tailored to a niche market you have little or no competition.<\/p>\n\n\n\n<p>6) EBook, although getting more popular this still causes some \nconfusion, an ebook is an electronic book, it can be a .pdf file, plain \ntext file or an executable file (one which is actually a self contained \nprogram to run on your computer). Ebooks sell well online, as there is \nno shipping, and delivery is instant.<\/p>\n\n\n\n<p>7) MLM, is the initials of one of the least understood, and most \nmaligned of business models, Multi Level Marketing. Sometimes known as \nnetwork marketing or referral marketing, mlm is an ideal business model \nfor online marketers, because of the ease of getting out the message \nabout a new business, and the low cost of advertising online. The \nproblem with mlm is that it is also easy to mistake a pyramid scheme \n(also called a ponzi) for an mlm opportunity, and many unscrupulous \npeople will sell pyramid schemes as an mlm opportunity. The difference \nis that a genuine Mutli Level Marketing scheme has a worthwhile product \nwhich you are selling, and money is made by referring other sellers of \nthe product whose sales generate you a commission. Pyramid schemes will \nusually have a worthless product or no product at all, and pays people \nfrom new members joining.<\/p>\n\n\n\n<p>I hope that, if you are a newbie to online marketing, these short \nexplanations will help you understand some of the things the seasoned \nonline marketer says and writes, and if you&#8217;re a seasoned marketer you \nwill try to introduce your newbie friends with less of the jargon we \ntake for granted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In all forms of business, and even hobbies, the people who have been involved in a particular activity will start to use jargon. When someone new comes along this jargon can be very offputting, making them feel like an outsider, and may result in somebody being put off completely. When your business depends on people&hellip; <br \/> <a class=\"button small blue\" href=\"https:\/\/tacticsfor.com\/online-marketing\/\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":196,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-162","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Marketing - Tactics For<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tacticsfor.com\/online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Marketing - Tactics For\" \/>\n<meta property=\"og:description\" content=\"In all forms of business, and even hobbies, the people who have been involved in a particular activity will start to use jargon. 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